SofiaMartin
Performance UGC for brands that convert.
Founder of Socially Sofija. I help brands scale with UGC content, creative strategy and creator management. 200M+ views for clients like Huel, BetterHelp, Adobe, Free Soul and Reformed.
Three ways I help
brands grow.
Tap a folder for the details and where to enquire.
Creative Strategy
Creative strategy that owns the brief — hooks, angles, formats and iteration — embedded in-house or as a freelance partner.
- ✓Hook & angle development
- ✓Brief & script direction
- ✓Test roadmap & iteration
- ✓In-house or freelance engagements
⭐ Strategy that turns briefs into ads that scale.
UGC Content
Scripted, filmed and edited UGC that hooks in the first 1.5 seconds and keeps watch-through high across paid and organic.
- ✓Paid social ads (TikTok, Meta, YouTube Shorts)
- ✓Organic viral content
- ✓TikTok Shop creator content
- ✓Tech & SaaS app demos
🔥 200M+ views. Lowest CPAs in the account.
Creator Management + Development
I run your entire UGC program — sourcing, briefing, QC, reporting and iteration — plus developing creators into long-term assets.
- ✓Vetted creator roster
- ✓Monthly content at scale
- ✓QC on every deliverable
- ✓Performance reporting + iteration
- ✓Creator coaching & development
📈 50+ creators managed. 100+ ads delivered monthly.
Real creative, real results — scroll through the work, the outcome and the numbers for each brand.
Orbelli
Worked on a monthly UGC basis, delivering four videos a month. Quickly became their best-performing creator — the team invited me in-house to embed the content directly into their brand engine.
4×
Videos / month
#1
Top creator
In-house
Invited to
“We’ve been thinking about you and would love to explore the possibility of bringing you on board with Orbelli in a more official capacity — we feel like you truly understand the brand.”
Orbelli team
Hormona
A three-video package — one of which is still running six months later. 2.4M views on Instagram with heavy engagement turned a one-off test into an ongoing retainer.
2.4M
Instagram views
6 mo
Still running
Retainer
Now working on
2nd best spender in the ads account
SURREAL
Six months of consistent UGC work with SURREAL, now on an ongoing retainer. The unboxing ad we shipped is the second-top spender in the account and still crushing it — enough that the agency sent over a fresh brief for a new set of hooks the same week.
2nd
Top spender
6 mo
Consistent retainer
New hooks
Brief incoming
“The unboxing ad we did with you is 2nd spender in the account in the past 3 days and it’s crushing it! I was thinking we could do a set of new hooks for it, happy to send over a brief today.”
Agency partner, SURREAL
Want UGC that performs like this for your brand?
The results speak.
0+
Videos Created
Across DTC, Tech & SaaS brands
0M+
Total Views
Across TikTok, Instagram & YouTube
0.0x
Average ROAS
For paid social campaigns
0+
Brands Worked With
From startups to global names
More examples
A sample of campaigns across verticals. Every video is a brief-first, results-obsessed asset.
Services & Pricing
Every package includes a brief call, scripting support, and fully edited deliverables. Pricing shared on our call based on your scope.
Starter
Single video
Perfect for testing UGC for the first time or adding one high-impact asset.
- 1 video delivered
- 1 hook variation
- Up to 60 seconds
- 1 round of revisions
- Vertical format (9:16)
- Raw + edited file
Growth
Pack of 3 videos
Scale your ad library with multiple assets to test and optimise.
- 3 videos delivered
- 1 hook per video
- Up to 60 seconds each
- 2 rounds of revisions
- Vertical format (9:16)
- Raw + edited files
- Priority turnaround
Scale
Pack of 5 videos
Full creative firepower — 10 total assets with 2 hooks per video built in.
- 5 core videos delivered
- 2 hook variations per video
- 10 total assets
- Up to 90 seconds each
- Unlimited revisions
- Vertical format (9:16)
- Raw + edited files
- Priority turnaround
- Performance brief consultation
Need something bespoke? Let's chat →
A simple process,
done right the first time.
Built for busy brand-side marketers who need top-performing creative without the back-and-forth.
Book a Call
Free 15-min discovery. We align on goals, CPA targets, and creative direction.
Brief & Script
I write the hook-forward script based on your top-performing ad angles.
Film & Edit
Shot and edited in my home studio with professional-grade lighting and audio.
Review & Revise
2 rounds of revisions included. Most brands go live on the first cut.
Go Live
Ad-ready MP4 delivered with B-roll cutdowns and caption files.
Let's make your
next top-performing
ad together.
Tell me about your brand and goals — I'll get back to you within 24 hours. No agency fees, no long contracts.
No commitment · Reply within 24 hours · 200+ brands already working with me
Let's talk about your content needs
Pick a time that works for you directly from my live calendar — availability stays up to date automatically.