Grow your UGC income — coaching for creators.
I help creators turn ad-hoc UGC into a reliable, booked-out income. Three ways to work with me — 1-1 coaching, a portfolio audit, or my free weekly newsletter. Pick the level of support you need right now.
Three ways to grow — coaching · audit · newsletter
Built for creators ready to go full-time.
Coaching works best when it's the right fit — honestly. Here's who tends to win with the method, and who doesn't.
This is for you if…
- Creators willing to niche down and commit to one angle
- Ready to treat UGC as a business — pricing, systems, retainers
- Can show up consistently, even before the bookings come
- Coachable: open to feedback and rebuilding their portfolio
- Want full-time income, not just the occasional paid gig
This isn't for you if…
- Looking for a follower-count shortcut or overnight fame
- Unwilling to niche or be consistent
- Expecting booked work without doing the outreach
- Treating UGC as a side hobby forever
- Wanting guarantees of income without doing the work
From a uni bedroom
to a 6-figure
creative business.
I started UGC while it was still brand new — there were no coaches, no playbooks, no one to ask. My third year of uni, in a tiny student bedroom, I decided I was going to make this work. So I did.
Three years on, what started as a side thing is a six-figure business. I quit my corporate 9-5 in the city and now fully sustain myself from UGC and creative income streams. This is not a side hobby for me — it is the business I built, and the business I coach you to build.
Started in my uni bedroom
Third year, no roadmap, no coaches. UGC was brand new and nobody was teaching it — so I just figured it out, one pitch at a time.
Booked out my first rosters
Turned ad-hoc gigs into repeat retainers. Got serious about systems, pitching and pricing instead of waiting for briefs to land.
Quit my 9-5 in the city
UGC and creative income overtook my salary, so I left. No backup plan — just the pipeline I had built.
A 6-figure creative business
Not a side hobby. A full-time, sustainable business spanning UGC, creative strategy, creator management and coaching.
Three coaching offers for creators.
From full 1-1 support to a free weekly note — pick the level that fits where you are in your UGC journey.
1-1 Coaching
Build a UGC business that books you out.
1-1 coaching tailored to where you are right now — your niche, your pitch, your pricing and your content. We work together session by session to build a system that turns UGC into reliable income.
- Niche & positioning clarity
- Pitching & outreach system (with templates)
- Pricing & retainer model
- Content & portfolio direction
- Ongoing accountability between sessions
90-min 1-1 sessions · online
✦ From first pitch to full-time UGC income.
Enquire about coachingPortfolio Audit
Find out why you are not booking — and fix it.
A deep-dive audit of your creator portfolio and content. I watch your videos, review your positioning and send back a prioritised action list so you know exactly what to change.
- Full portfolio + content review
- Hook & retention breakdown (video by video)
- Positioning & niche clarity notes
- Prioritised action list
- Written report delivered in 1 week
Async · written report in 1 week
✦ A clear fix-list, not vague feedback.
Request an auditNewsletter
The weekly creator playbook — free.
Free weekly notes on pitching, pricing and turning UGC into full-time income. Bite-sized, no fluff — straight to your inbox.
- The weekly creator playbook
- Pitch & outreach templates
- Booking & rate benchmarks
- Behind-the-scenes breakdowns
Free · weekly · unsubscribe anytime
✦ Free, weekly, no fluff.
Subscribe freeGoing all in buys back
your whole life.
The money matters — but the real return is what this business gives back: time, location, and the quiet confidence of knowing you can back yourself. This is the life the method is built to unlock.
Location freedom
Work from a beach, a hotel, or your own sofa — no holiday form required.
Time for what you enjoy
Build your day around the people and things you love, not a clocked-in shift.
Your own timeline
Not 9am sharp in an office. You decide when the work gets done.
Real life, back in it
Sundowners, family, friends — actually on the calendar again.
Self-trust
The deepest win: learning to back yourself and finally go all in.
From creator to business owner.
We don\u2019t just make better content — we rebuild the business underneath it. Nine pillars that take you from gig income to a system that pays you long-term.
Business mindset
We start by rewiring how you see yourself. You stop trading time for one-off gigs and start running this like a business — with the decisions, pricing and confidence that come with that.
The creative strategy checklist
Everything to do with the Meta, Instagram and TikTok algorithms — how consumers actually buy, what makes a scroll-stopping hook, and the metrics brands are really paying attention to.
Relationship building
Turning one-off deals into recurring revenue and long-term partnerships. How to follow up, stay top-of-mind and become the creator brands come back to first.
Personal branding
Building a presence so brands remember your name — not just your content — even six months later. The recognisability that makes you the obvious choice, not a guess.
Portfolio positioning
We structure your portfolio so the right brands see themselves in your work in seconds — clear niche, clear proof, and a clear reason to book you.
Finding brands (beyond the platforms)
Where to find brands that isn’t just Vidsy, Cohley or Insense. Direct outreach to the companies you actually want to work with, on your own terms.
Speaking to brands like a business
What brands actually look for in a creator, and how to speak to them like a business owner — from first email to negotiation to a deal that respects what your work is worth.
Built for longevity
A system that keeps generating income long-term and grows as you grow — so you’re not restarting from zero every month or chasing the next booking.
Monetising more skills
Beyond UGC — we look at TikTok Shop, Creator Management, Creative Strategy, editing services, in-house UGC roles and more, so your income stacks instead of capping out.
Let's turn your UGC into a booked-out income.
Fill out the enquiry form and I'll personally reply with the next step. Or slide into my DMs on Instagram if you have any questions first.
@ugc_fia · Usually replies within 24 hours
Brands can’t help but work with me.
Real messages, from real brand partners. The proof isn’t in the pitch — it’s in the inbox.
Sofia
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